Kelly Feekes · Minneapolis, MN · Currently Remote

I lead people first. Loyalty, partnership, and results follow.

Client services, customer success, and partnerships leader with 10+ years building the teams, systems, and revenue functions behind high-growth companies, most recently leading the entire merchant-facing organization at a publicly traded fintech company.

People Leader
Built full-scale ownership of the client services organization, leading the team to zero turnover over 2+ years, while chairing the Women of Sezzle ERG and founding its Mentorship Program.
Relationship Builder
Led the entire Client Services division for a $29.7B GMV enterprise partner portfolio, driving product expansion, contextual co-marketing activations, and dynamic growth strategies. Delivered 100% client retention, no exceptions.
Revenue Driver
Created, built, and grew a new revenue stream from scratch in 7 months, earning cross-functional buy-in company-wide and exceeding the first-year revenue goal by 33%.
Public-Market Operator
A key contributor in taking Sezzle public on the Nasdaq (SEZL, Aug. 2023), part of the core leadership team that built the client-facing operation to withstand public-market scrutiny.
About

I love the build.

There's a particular kind of challenge in growing a program, a team, or a client relationship into something that works, then something that scales. I've done it more than once: building a client services organization from the ground up to 100% retention, and building an entirely new marketplace revenue function from scratch, scaling to $100M+ launch to date.

None of that happens by accident. It happens because you're willing to look closely at how things actually work, find the efficiencies hiding in plain sight, and build the reliable process that makes the next win repeatable instead of a one-off.

That build isn't only programs and revenue. I led a Women's ERG (employee resource group) for four years and founded its Mentorship Program, built to break down barriers for women at every level, specialty, and tenure of the company. Real access, not a symbolic seat at the table.

That's the work I want more of: the stage where a company is still becoming what it's going to be, and the people leading it need someone who can build the systems and the team at the same time.

As the Head of Client Services
100%Enterprise client retention
100%Team retention
$29.7BGMV enterprise portfolio
Selected Work

Programs and partnerships from the ground up.

Payments Pilot · Specialty Retail

Piloting a First-to-Market Payment Product

Built a long-standing, collaborative partnership with a leading specialty retail partner, and they were willing to participate as a pilot partner for Sezzle's first-to-market Pay-in-5 payment solution, ahead of company-wide deployment. Following a successful pilot and full launch, Pay-in-5 grew to 66% of total order volume.

+9%AOV lift over Pay-in-4
+10%Total order volume increase
Co-Marketing Strategy · Retail

Driving Exponential Revenue Growth: A Leading Sports & Outdoors Retail Partnership

Created and executed ongoing co-marketing strategy for the partnership, coordinating brand-side and Sezzle-side marketing efforts across major seasonal moments including Father's Day and the back-to-school/gifting season. The entire shopper experience saw significant growth across online and in-store Sezzle orders alike.

+25%Order volume QoQ
+24%Order volume YoY
In the client's words →
Net New Revenue Generation · Marketplace

Partner Solutions — Gift Card & Affiliate Program

Took ownership of a dormant gift-card and affiliate business segment and built it into a functioning revenue line in 7 months — driving profitability through two strategies: expanding the consumer-facing catalog to 400+ brands, and monetizing the mobile app as a marketplace channel.

$31M+Annual revenue generated
33%Exceeded first-year revenue goal
In my team's words →
Omnichannel Launch · Retail · Rural King

Bringing a Retailer's First Buy Now, Pay Later Provider to Life

Championed Buy Now, Pay Later at Rural King for the first time, leading their inaugural venture into flexible payment products end-to-end, from contract negotiation through day-to-day operations, across both online and in-store checkout, driving online share of checkout to 10%, well above the established 3% goal.

10%Total online share of checkout
Read the announcement →
Brand Activation · NYC · David's Bridal

Taking an Enterprise Partnership to the World Stage

Led Sezzle's Valentine's Day partnership with David's Bridal and the Times Square Alliance: a full brand takeover of Times Square built around "Love in Times Square." The activation included a real wedding officiated by David's Bridal CEO Kelly Cook, surprise proposals, and hundreds of public vow renewals, alongside a branded "Say Yes Now, Pay Later" subway car activation for consumer engagement. Secured press coverage across Fox, ABC, CBS, Yahoo Finance, and Time Out, and coordinated on-site content capture with cast members from Tell Me Lies and dozens of influencers previewing the David's Bridal partnership.

45,000+Activation visitors onsite
2Live wedding ceremonies
1,500Vow renewals
See the LinkedIn post →
Brands I've partnered with and led
Academy Sports & Outdoors Backcountry Bass Pro Shops Bealls | Bealls FL Crecera Brands David's Bridal Debenhams EZCorp Follett Higher Education FUN.com KEEN One Kings Lane Palmetto State Armory Poshmark RockAuto Rural King SCHEELS Sportsman's Warehouse Target THG | Dermstore V Shred
In Their Words

What enterprise partners say about collaborating with me.

"

Launching a new payment program at an organization the size of Follett takes more than a good pitch, it takes someone who can get it done. Kelly was instrumental, navigating internal stakeholders and bringing the organizational rigor that turned a concept into a live program. From my seat on monetization and adtech, that kind of execution partner is rare, and it's exactly what made our Buy Now, Pay Later launch with Sezzle a success.

Vincent DiSilvestroSr. Manager, Media Network | Follett Higher Education
"

Working with Kelly we felt very heard as her partner and she always brought energy to our meetings, showing excitement for working with our company. We appreciated the new business opportunities that she brought to us as she was looking out for what was best for us and ways for us to grow. If there was an issue she aligned resources to quickly get it resolved. Lastly, if she didn't know the answer she didn't fake it. She was honest but then quickly worked to figure it out in a timely manner.

Nathan EnderleDigital Leader | SCHEELS
"

I had the pleasure of partnering with Kelly Feekes during her time at Sezzle. She's one of the strongest partnership leaders I've worked with. Kelly consistently went beyond account management, acting as a true extension of our team. In our routine business reviews, Kelly arrived with new ideas and growth opportunities tailored specifically for Academy. Her proactive, customer-first approach, strategic thinking, and authentic leadership made her an invaluable partner and trusted advisor.

Julie ColladoSr. Director, Omnichannel Category Merchandising | Academy Sports + Outdoors
"

Kelly led Rural King's launch of a very successful Buy Now, Pay Later program. From contract negotiations through day-to-day operations she was always upfront of any challenges and any benefits that might interest us. Our relationship with Kelly was one of the factors in not switching BNPL providers. The program ended up being 10% of our total ecommerce business.

Chelsee BushueTreasury Manager | Rural King
"

Kelly is a collaborative partner who brings creative solutions to help customers deliver on their key priorities. She brings positive attitude and energy to the team, and you can count on her to take action and follow through on commitments.

Kurt JohnsonPresident + CFO | Crecera Brands

What my teammates and peers say about partnering with me.

"

Kelly worked diligently for Sezzle for five years in partnership and client management roles, as both a team leader and an individual contributor. Kelly's organizational skills, attention to detail, and obsession with client satisfaction are what really stood out to me. I don't think we ever lost a large client that Kelly managed. She was a great team member, and I know she will do very well for any company she works for.

Paul ParadisPresident | Sezzle
"

Kelly is one of the most hardworking and passionate leaders I've had the opportunity to work with. Together, we built Sezzle Solutions, our media business, from the ground up into a business now generating tens of millions in annual revenue. Throughout that journey, Kelly brought incredible energy, ownership, and attention to detail while always keeping the broader vision in mind. She leads by example, sets a high standard, and is willing to roll up her sleeves to solve a problem.

Sam HughesDirector, Strategic Partnerships | Sezzle
"

I've spoken at a lot of corporate programs, but Women of Sezzle stood out. Kelly built a real community, where women across every level and function showed up, engaged, and trusted the space she'd created. The questions after my talk weren't polite small talk — they came from people given real room to think about their own growth. That kind of engagement doesn't happen by accident. Kelly is exactly who you want driving culture and people initiatives.

Melissa KjolsingManaging Director | AscendRural
"

Kelly spent over four years on the Walmart media business, and in that time she was promoted three times. She managed an enormous portfolio for Walmart, from Back to School to Halloween, Grocery, and Health & Wellness, often running multiple major campaigns simultaneously without dropping the ball. She's exactly the kind of steady, high-output partner you want managing a complex, high-stakes account.

Christy BidwellDirector, Media Strategy | Haworth
"

Kelly and I partnered on hundreds of enterprise brand co-marketing strategies. Our success came from her transparency and ability to seamlessly connect the client relationship side to the marketing execution side; she comes knowing exactly what a brand needs and why it's important. I trust Kelly to complete any work promised with the highest standards. Any team would be stronger with Kelly. Her dedication is second to none and she enables everyone around her to execute their work better.

Alice ZieskaSr. Manager, Marketing Communications | Sezzle
Professional Experience

Where the work has been.

2021 — 2026
Head of Client Services (Sr. Dir.)
Sezzle · Minneapolis, MN (Remote) — Director, Client Services, Jun 2021–Apr 2024; Sr. Director, Apr 2024–Aug 2026
2017 — 2021
Associate Director, Media Strategy
Haworth Media + Marketing · Minneapolis, MN — Walmart + Schwan's Home Delivery
2011 — 2016
Senior Meeting & Events Planner
Ewald Consulting · St. Paul, MN — association management